1 Product Designer
6 Engineers
1 Product Manager
1 Agile Delivery Lead
UX Research, UX Design, Test Planning and UI Implementation
Adidas had understood the importance of knowing their customers and had a big company-wide drive to push membership as a value driver for their business and customers.
How might we make it seamless for users to log in once they come to pay for their goods online
Ran a workshop with development team to ideate on best outcomes for the initiative. Progressed the session with leads to understand the feasibility of concluded workshop steps. Worked to redesign the log in component, taking into account newer technical capabilities and incorporated user tested iterations to get to a low risk design to take live.
Launched A/B test with an increase of log ins of +15%, and an estimated net sales uplift of €1.05m annually across EU [7] + US.
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