1 Product Designer
6 Engineers
1 Product Owner
1 Agile Delivery Lead
UX Research, UX Design, Test Planning and UI Implementation
Identify opportunities to provide a frictionless, helpful cross-sell to users while making the site more profitable for the business.
Led a discovery process involving many arms of the business to inform a strategic cross-sell plan with 3 initial outcomes.
1. ) A ‘Perfect Match’ component which gained an +8% increase in attachment rate and a +23% increase in match product revenue vs original
2) A ‘Shop the Look’ component currently in test to measure click through rate on the items it includes
3) A ‘Bundles’ concept currently in test to measure increased IPO and AOV
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